NAICS 45112 - Hobby, Toy, and Game Stores
This industry comprises establishments primarily engaged in retailing new toys, games, and hobby and craft supplies (except needlecraft).
Industry trends:
The Hobby, Toy, and Game Stores industry (NAICS 45112) is experiencing significant shifts influenced by several qualitative trends. One notable trend is the increasing consumer preference for educational and STEM-focused toys. Parents and educators are placing a higher emphasis on products that enhance learning and cognitive development, thereby driving demand for such items.
Additionally, the integration of technology in traditional toys is rising. Augmented reality (AR) and app-connected toys are becoming more popular, enriching playtime with interactive experiences. Sustainability is also a growing concern among consumers, leading to a higher preference for eco-friendly and ethically produced toys.
Another trend is the resurgence of nostalgia. Adults are increasingly purchasing classic or retro toys, either for personal enjoyment or to introduce them to their children. This has revitalized interest in well-known brands and vintage-themed products.
In the near future, the industry is expected to see increased competition from e-commerce platforms. Online shopping convenience and a broader selection of products pose a challenge to brick-and-mortar stores. However, retailers investing in creating immersive in-store experiences and leveraging omnichannel strategies may find opportunities for growth.
Furthermore, personalized and customizable toy options are likely to become more prevalent, as consumers seek unique and tailored products. Overall, the Hobby, Toy, and Game Stores industry is poised for transformation, driven by innovation, sustainability, and evolving consumer preferences.
This industry is comprised of:
Craft supply stores (except needlecraft)
Game stores (including electronic)
Hobby shops
Magic supply stores
Toy stores
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