NAICS 454113 - Mail-Order Houses
This U.S. industry comprises establishments primarily engaged in retailing all types of merchandise using mail catalogs or television to generate clients and display merchandise. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses as well as establishments providing a combination of Internet and mail-order sales.
Industry trends:
Mail-Order Houses, classified under NAICS 454113, continue to evolve as consumer expectations and technological advancements shape the industry. One of the latest qualitative trends is the increasing shift towards personalized shopping experiences. Companies are leveraging data analytics to tailor product recommendations and marketing strategies to individual consumer preferences. This trend is anticipated to strengthen customer loyalty and enhance the overall shopping experience.
Another trend is the integration of augmented reality (AR) and virtual reality (VR) technologies to provide immersive shopping experiences. Retailers are adopting AR/VR to allow customers to visualize products in their own environments before making a purchase, thereby reducing return rates and increasing customer satisfaction.
Additionally, sustainability is becoming a crucial factor for consumer choices. Mail-order houses are focusing on eco-friendly packaging and reducing their carbon footprints to attract environmentally conscious consumers. Brands that highlight their commitment to sustainability are likely to see increased customer engagement and retention.
Looking forward, the industry is expected to see further advancements in supply chain automation and logistics efficiency. The use of AI and machine learning for inventory management and demand forecasting will enable mail-order houses to respond more swiftly to market changes and reduce operational costs. Lastly, there is a growing emphasis on omnichannel strategies, where seamless integration between online and offline sales channels will be essential to meet the evolving consumer demands.
This industry is comprised of:
Book clubs, not publishing, mail-order
Catalog (i.e., order taking) offices of mail-order houses
Collector's items, mail-order houses
Computer software, mail-order houses
Direct mailers (i.e., selling own merchandise)
Mail-order houses
Order taking offices of mail-order houses
Prerecorded tape, compact disc, and record mail-order houses
Television order, home shopping
This report includes the ability to segment your Industry by:
- Region
- Employees
- Net Sales
- Company Age
- Total Assets
- Ownership Type
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