NAICS Code 5418 - Advertising and Related Services

NAICS 5418 - Advertising and Related Services

NAICS 54 - Professional, Scientific, and Technical Services
NAICS 11 - Sector 11--Agriculture, Forestry, Fishing and Hunting NAICS 21 - Sector 21--Mining NAICS 22 - Sector 22--Utilities NAICS 23 - Sector 23--Construction NAICS 31 - Sector 31-33--Manufacturing NAICS 42 - Sector 42--Wholesale Trade NAICS 44 - Sector 44-45--Retail Trade NAICS 48 - Sector 48-49--Transportation and Warehousing NAICS 51 - Sector 51--Information NAICS 52 - Sector 52--Finance and Insurance NAICS 53 - Sector 53--Real Estate and Rental and Leasing NAICS 54 - Sector 54--Professional, Scientific, and Technical Services NAICS 55 - Sector 55--Management of Companies and Enterprises NAICS 56 - Sector 56--Administrative and Support and Waste Management and Remediation Services NAICS 61 - Sector 61--Educational Services NAICS 62 - Sector 62--Health Care and Social Assistance NAICS 71 - Sector 71--Arts, Entertainment, and Recreation NAICS 72 - Sector 72--Accommodation and Food Services NAICS 81 - Sector 81--Other Services (except Public Administration) NAICS 92 - Sector 92--Public Administration
- NAICS 541 - Professional, Scientific, and Technical Services
  NAICS 541 - Professional, Scientific, and Technical Services
  - NAICS 5418 - Advertising and Related Services
    NAICS 5411 - Legal Services NAICS 5412 - Accounting, Tax Preparation, Bookkeeping, and Payroll Services NAICS 5413 - Architectural, Engineering, and Related Services NAICS 5414 - Specialized Design Services NAICS 5415 - Computer Systems Design and Related Services NAICS 5416 - Management, Scientific, and Technical Consulting Services NAICS 5417 - Scientific Research and Development Services NAICS 5418 - Advertising and Related Services NAICS 5419 - Other Professional, Scientific, and Technical Services

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

Industry trends:

The advertising and related services industry, classified under NAICS 5418, is experiencing several qualitative trends driven by digital transformation and changing consumer behaviors. One prominent trend is the increasing reliance on data analytics and AI. Companies are leveraging these technologies to deliver personalized advertising, measure effectiveness in real-time, and optimize campaigns accordingly. The emphasis on data-driven strategies is expected to grow, providing more targeted and efficient advertising solutions.

Another significant trend is the rise of influencer marketing. Brands are increasingly partnering with social media influencers to reach niche audiences authentically. This trend is anticipated to continue as consumers place higher trust in recommendations from individuals they follow compared to traditional advertisements.

Furthermore, there is a growing focus on sustainability and corporate social responsibility in advertising. Consumers are becoming more conscious of environmental and social issues, prompting brands to incorporate ethical narratives and sustainable practices into their marketing strategies.

Looking towards the near future, the industry is expected to see further advancements in programmatic advertising, allowing for even more precise targeting and cost-efficiency. Additionally, the integration of augmented reality (AR) and virtual reality (VR) experiences in advertising is forecasted to gain momentum, providing immersive ways to engage consumers.

As the industry continues to evolve, staying attuned to these trends will be crucial for businesses to remain competitive and relevant.