NAICS 54185 - Display Advertising
This industry comprises establishments primarily engaged in creating and designing public display advertising, campaign materials, such as printed, painted, or electronic displays, and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites.
Industry trends:
The display advertising industry, categorized under NAICS 54185, is experiencing several notable qualitative trends. Firstly, there has been a significant shift towards programmatic advertising, with companies increasingly leveraging AI and machine learning to optimize ad placements and target audiences better. This trend enhances precision and efficiency, reducing wasted ad spend and improving ROI.
Secondly, there is a growing emphasis on interactive and immersive ad formats, such as AR (augmented reality) and VR (virtual reality). These formats offer users a more engaging experience, enhancing brand recall and customer engagement. Coupled with the rise of mobile advertising, brands are focusing on delivering personalized, user-centric ads that cater to individual preferences and behaviors.
Privacy concerns and regulations, such as GDPR and CCPA, are reshaping the industry landscape. Advertisers are increasingly prioritizing data privacy and transparency, leading to the adoption of consent-based data models and secure data management practices. This shift is driving innovation in privacy-preserving technologies and strategies.
Looking ahead, the industry is expected to continue its transformation driven by technological advancements like AI, the increasing popularity of connected TV (CTV) and over-the-top (OTT) advertising, and the ongoing evolution of privacy regulations. Advertisers who can adeptly navigate these dynamics, leveraging data responsibly while adopting new technologies, are likely to maintain a competitive edge.
This industry is comprised of:
Advertising services, indoor or outdoor display
Advertising, aerial
Billboard display advertising services
Bus card advertising services
Bus display advertising services
Display advertising services
Indoor display advertising services
Outdoor display advertising services
Out-of-home media (i.e., display) advertising services
Store display advertising services
Subway card display advertising services
Taxicab card advertising services
Transit advertising services
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