NAICS 561591 - Convention and Visitors Bureaus
This U.S. industry comprises establishments primarily engaged in marketing and promoting communities and facilities to businesses and leisure travelers through a range of activities, such as assisting organizations in locating meeting and convention sites; providing travel information on area attractions, lodging accommodations, restaurants; providing maps; and organizing group tours of local historical, recreational, and cultural attractions.
Industry trends:
The Convention and Visitors Bureaus (NAICS 561591) industry has been navigating significant changes driven by evolving travel behaviors, technological advancements, and shifting consumer preferences. A notable qualitative trend is the increasing emphasis on personalized experiences. Visitors now seek tailored travel packages that cater to unique interests, integrating local culture and authentic experiences. This trend is pushing convention and visitors bureaus to adopt more customized marketing strategies and partnerships with local businesses.
Digital transformation is another critical trend. The adoption of advanced technologies such as virtual reality (VR) and augmented reality (AR) for virtual tours, AI-driven customer service chatbots, and robust analytics for better understanding visitor behavior are reshaping how bureaus attract and engage tourists. Enhanced digital presence through social media and content marketing efforts continues to be a priority to reach a wider audience.
Sustainability is increasingly influencing the industry, with a growing demand for eco-friendly practices and sustainable tourism options. Bureaus are promoting green initiatives and destinations that emphasize environmental conservation, which resonates strongly with younger travelers who prioritize sustainability.
Looking ahead, the recovery post-COVID-19 is expected to drive short-term growth, though with a cautious optimism. There's an anticipated resurgence in both domestic and international travel, with an emphasis on health and safety measures. Remote and hybrid events are likely to persist, offering a blend of in-person and virtual participation, thus opening new revenue streams and engagement opportunities.
Overall, the future for convention and visitors bureaus looks promising with a focus on innovation, personalization, sustainability, and adapting to the evolving landscape of the travel and tourism industry.
This industry is comprised of:
Convention and visitors bureaus
Convention bureaus
Tourism bureaus
Tourist information bureaus
Visitors bureaus
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