NAICS 713 - Amusement, Gambling, and Recreation Industries
Industries in the Amusement, Gambling, and Recreation Industries subsector (1) operate facilities where patrons can primarily engage in sports, recreation, amusement, or gambling activities and/or (2) provide other amusement and recreation services, such as supplying and servicing amusement devices in places of business operated by others; operating sports teams, clubs, or leagues engaged in playing games for recreational purposes; and guiding tours without using transportation equipment.
This subsector does not cover all establishments providing recreational services. Other sectors of NAICS also provide recreational services. Providers of recreational services are often engaged in processes classified in other sectors of NAICS. For example, operators of resorts and hunting and fishing camps provide both accommodation and recreational facilities and services. These establishments are classified in Subsector 721, Accommodation, partly to reflect the significant costs associated with the provision of accommodation services and partly to ensure consistency with international standards. Likewise, establishments using transportation equipment to provide recreational and entertainment services, such as those operating sightseeing buses, dinner cruises, or helicopter rides, are classified in Subsector 48-49, Transportation and Warehousing.
The industry groups in this subsector highlight particular types of activities: amusement parks and arcades, gambling industries, and other amusement and recreation industries. The groups, however, are not all inclusive of the activity. The Gambling Industries industry group does not provide for full coverage of gambling activities. For example, casino hotels are classified in Subsector 721, Accommodation; and horse and dog racing tracks are classified in Industry Group 7112, Spectator Sports.
Industry trends:
The Amusement, Gambling, and Recreation Industries, classified under NAICS 713, are experiencing several qualitative trends that shape the market. One prominent trend is the increasing integration of technology to enhance customer experiences. Virtual reality (VR) and augmented reality (AR) are gaining traction in amusement parks and recreational centers, offering immersive experiences that attract tech-savvy consumers. Online gambling is also on the rise, driven by advancements in mobile technology and the relaxation of gambling regulations in many regions. This shift to digital platforms is enabling operators to reach a broader audience, especially during times when physical attendance fluctuates.
Sustainability is another key trend as operators increasingly adopt eco-friendly practices. Establishments are investing in renewable energy sources, efficient waste management, and sustainable materials to reduce their environmental impact and appeal to environmentally conscious customers. Additionally, personalization through data analytics is becoming essential, allowing businesses to tailor services and promotions to individual preferences, thus enhancing customer loyalty.
Looking ahead, the industry is expected to see a continued rise in demand for hybrid experiences that blend offline and online elements. The growing importance of health and safety concerns is likely to persist, necessitating ongoing innovations in crowd management and sanitation practices. Furthermore, as consumer expectations evolve, businesses that leverage emerging technologies and prioritize sustainable, personalized experiences are likely to thrive in a competitive landscape.
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