NAICS 7221 - Full-Service Restaurants
This industry group comprises establishments primarily engaged in providing food services to patrons who order and are served while seated (i.e., waiter/waitress service) and pay after eating. Establishments that provide these types of food services to patrons with any combination of other services, such as takeout services, are classified in this industry.
Industry trends:
In the full-service restaurant industry, several key qualitative trends have been emerging. A notable trend is the rising consumer preference for experiential dining. Patrons are increasingly seeking unique and memorable dining experiences that go beyond just the quality of food. Restaurants are responding by creating immersive environments, offering interactive dining options, and crafting personalized services to enhance customer engagement.
Sustainability and health consciousness are also gaining prominence. Consumers are more interested in sustainable sourcing of ingredients, plant-based menu options, and transparency in food sourcing. Restaurants emphasizing locally-sourced produce and environmentally-friendly practices are likely to attract more customers, aligning with growing consumer awareness and concern for environmental sustainability.
Technology integration continues to transform the industry. Digital solutions such as contactless ordering and payment systems, AI-powered customer service, and data analytics for personalized dining experiences are becoming standard. This trend is expected to grow as restaurants strive to improve operational efficiency and customer satisfaction through technological advancements.
Looking towards the near future, full-service restaurants are projected to continue adapting to post-pandemic consumer behaviors, focusing on delivery and takeout services as supplemental to their in-house offerings. Additionally, the focus on diversity and inclusion within restaurant staff and menu offerings is expected to expand, reflecting broader societal shifts. As labor challenges persist, restaurants may increasingly adopt automation in back-of-house operations to manage costs and ensure quality service.
This industry is comprised of:
This report includes the ability to segment your Industry by:
- Region
- Employees
- Net Sales
- Company Age
- Total Assets
- Ownership Type
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