This major group includes establishments engaged in printing by one or more common processes, such as letterpress; lithography (including offset), gravure, or screen; and those establishments which perform services for the printing trade, such as bookbinding and platemaking. This major group also includes establishments engaged in publishing newspapers, books, and periodicals, regardless of whether or not they do their own printing. News syndicates are classified in Services, Industry 7383. Establishments primarily engaged in textile printing and finishing fabrics are classified in Major Group 22, and those engaged in printing and stamping on fabric articles are classified in Industry 2396. Establishments manufacturing products that contain incidental printing, such as advertising or instructions, are classified according to the nature of the products for example, as cartons, bags, plastics film, or paper.
The Printing, Publishing, and Allied Industries (NAICS 27) are undergoing substantial transformation, driven primarily by digital innovation and changing consumer behaviors. Traditional print media continues to see a decline in demand as digital counterparts gain traction, prompting companies to integrate more digital solutions such as e-publications, online content, and digital marketing services.
Sustainability is emerging as a significant trend, with businesses prioritizing eco-friendly practices, including the use of recycled materials and energy-efficient processes. There's also a heightened focus on customization and personalization, catering to niche markets and specific customer preferences, facilitated by advancements in digital printing technologies.
The industry is also witnessing consolidation, with mergers and acquisitions becoming more common as companies seek to enhance their technological capabilities and expand their service portfolios. Investment in AI and automation is increasing, aimed at improving efficiencies and reducing costs.
Forecasts indicate that the digital transformation will continue to drive growth, with an emphasis on hybrid models that combine print and digital offerings. Demand for sustainable products and practices will likely intensify, influencing both production methods and corporate strategies. Overall, adaptability to technological advancements and evolving market demands will be crucial for long-term success in the industry.
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