NAICS 513 - Broadcasting and Telecommunications
Industries in the Broadcasting and Telecommunications subsector include establishments providing point-to-point communications and the services related to that activity. The industry groups (Radio and Television Broadcasting, Cable Networks and Program Distribution, and Telecommunications) are based on differences in the methods of communication and in the nature of services provided. The Radio and Television Broadcasting industry group includes establishments that operate broadcasting studios and facilities for over the air or satellite delivery of radio and television programs of entertainment, news, talk, and the like. These establishments are often engaged in the production and purchase of programs and generating revenues from the sale of air time to advertisers and from donations, subsidies, and/or the sale of programs. The Cable Networks and Program Distribution industry group includes two types of establishments. Those in the Cable Networks industry operate studios and facilities for the broadcasting of programs that are typically narrowcast in nature (limited format, such as news, sports, education, and youth-oriented programming). The services of these establishments are typically sold on a subscription or fee basis. Delivery of the programs to customers is handled by other establishments, in the Cable and Other Program Distribution industry, that operate cable systems, direct-to-home satellite systems, or other similar systems. The Telecommunications industry group is primarily engaged in operating, maintaining, and/or providing access to facilities for the transmission of voice, data, text, sound, and full motion picture video between network termination points. A transmission facility may be based on a single technology or a combination of technologies. Establishments primarily engaged as independent contractors in the maintenance and installation of broadcasting and telecommunications systems are classified in Sector 23, Construction.
Industry trends:
The Broadcasting and Telecommunications industry, classified under NAICS 513, is experiencing significant qualitative trends driven by rapid technological advancements and shifting consumer behaviors. One notable trend is the convergence of media and telecommunications, which is facilitating the creation of bundled service offerings that include internet, television, and mobile services. Additionally, the industry has seen a rise in streaming services, which is altering traditional broadcasting models and driving companies to innovate in content delivery and customer engagement.
An increased focus on 5G technology is also transforming the landscape, enabling faster data transmission and greater capacity, which supports the growing demand for high-quality video streaming and immersive experiences such as virtual and augmented reality. The adoption of artificial intelligence (AI) and machine learning is further enhancing operational efficiencies and personalizing user experiences through advanced data analytics and customer insights.
In the near future, expect continued growth in on-demand content and subscription-based services, as consumers increasingly value flexibility and tailored content over traditional linear TV offerings. Moreover, there will be an escalation in investments in infrastructure to support 5G networks and next-generation broadband services, aiming to meet the rising demand for faster and more reliable connectivity.
Regulatory developments will also play a critical role, as governments and regulatory bodies address issues related to net neutrality, data privacy, and market competition. Companies that stay agile, innovate continuously, and prioritize customer-centric strategies are likely to thrive in this dynamic environment.
This industry is comprised of:
This report includes the ability to segment your Industry by:
- Region
- Employees
- Net Sales
- Company Age
- Total Assets
- Ownership Type
With iCFO You Get
What Is iCFO?
A review and comparison of financial performance of privately-help companies in specified SIC/NAICS industry segment, using industry standard benchmarks.
Sound Business Analysis
Answers come easily with iCFO. Review ROI, sales per employee, profit margins of the top 10%, top 25% and more, to identify areas of concern and opportunity. Examine what if scenarios and P&L impact of reducing costs or adding revenue.
Your Business’ Health In Minutes
It takes only five minutes to enter your data and produce a concise profile of your company’s fiscal state, including critical business ratios focusing on liquidity, profitability, asset efficiency, and growth.