NAICS 515 - Broadcasting (except Internet)
Industries in the Broadcasting (except Internet ) subsector include establishments that create content or acquire the right to distribute content and subsequently broadcast the content. The industry groups (Radio and Television Broadcasting and Cable and Other Subscription Programming) are based on differences in the methods of communication and the nature of services provided. The Radio and Television Broadcasting industry group includes establishments that operate broadcasting studios and facilities for over the air or satellite delivery of radio and television programs of entertainment, news, talk, and the like. These establishments are often engaged in the production and purchase of programs and generating revenues from the sale of air time to advertisers and from donations, subsidies, and/or the sale of programs. The Cable and Other Subscription Programming industry group includes establishments operating studios and facilities for the broadcasting of programs that are typically narrowcast in nature (limited format, such as news, sports, education, and youth-oriented programming) on a subscription or fee basis.
The distribution of cable and other subscription programming is included in Subsector 517, Telecommunications. Establishments that broadcast exclusively on the Internet are included in Subsector 516, Internet Publishing and Broadcasting.
Industry trends:
The broadcasting industry (NAICS 515) has been experiencing several qualitative trends that are shaping its future. One significant trend is the increasing convergence of traditional broadcasting with digital platforms. Broadcasters are investing heavily in streaming services and digital content to cater to audiences that are rapidly shifting online. This trend is accompanied by the proliferation of Over-The-Top (OTT) services, which provide content directly to viewers via the internet, bypassing traditional cable and satellite distribution.
Another trend is the personalized and interactive content experience. Technological advancements are allowing broadcasters to offer content that can be tailored to individual viewer preferences, enhancing engagement. Interactive features, such as live polls, social media integration, and augmented reality, are becoming more prevalent in broadcasts, offering a dynamic viewing experience.
Furthermore, there is a growing emphasis on local content. Broadcasters are focusing on producing content that resonates with local audiences, which helps in maintaining viewer loyalty. This trend is expected to continue as localized content often garners higher engagement rates compared to generic, mass-produced programming.
Looking ahead, the industry is likely to see more consolidation. Mergers and acquisitions are expected as companies seek to broaden their content libraries and distribution capabilities. Additionally, advancements in artificial intelligence and machine learning will drive further innovation, particularly in content recommendation systems and automated broadcasting solutions.
In conclusion, the broadcasting industry is evolving towards a more digital, interactive, and localized future. These trends, coupled with technological advancements and industry consolidation, will shape the competitive landscape and influence strategic priorities in the upcoming years.
This industry is comprised of:
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