NAICS 515 - Broadcasting (except Internet)
Industries in the Broadcasting (except Internet ) subsector include establishments that create content or acquire the right to distribute content and subsequently broadcast the content. The industry groups (Radio and Television Broadcasting and Cable and Other Subscription Programming) are based on differences in the methods of communication and the nature of services provided. The Radio and Television Broadcasting industry group includes establishments that operate broadcasting studios and facilities for over the air or satellite delivery of radio and television programs of entertainment, news, talk, and the like. These establishments are often engaged in the production and purchase of programs and generating revenues from the sale of air time to advertisers and from donations, subsidies, and/or the sale of programs. The Cable and Other Subscription Programming industry group includes establishments operating studios and facilities for the broadcasting of programs that are typically narrowcast in nature (limited format, such as news, sports, education, and youth-oriented programming) on a subscription or fee basis.
The distribution of cable and other subscription programming is included in Subsector 517, Telecommunications. Establishments that broadcast exclusively on the Internet are included in Subsector 516, Internet Publishing and Broadcasting.
Industry trends:
The Broadcasting (except Internet) industry, categorized under NAICS 515, has been experiencing several qualitative trends driven by technological advancements and changing consumer preferences. One prominent trend is the ongoing transition to digital broadcasting. Broadcasters are increasingly investing in digital infrastructure to enhance content quality, expand their reach, and deliver more personalized content to audiences. This transition is also facilitating the industry’s ability to provide interactive features and better data analytics for audience measurement.
Another significant trend is the growing importance of content diversity and inclusivity. Broadcasting companies are recognizing the value of catering to diverse demographics and are making efforts to produce and air content that resonates with different cultural and societal groups. This shift is not only seen in programming content but also in hiring practices within the industry, as companies strive for more inclusive work environments.
There is also a notable shift towards collaborative content creation and partnership models. Broadcasters are increasingly collaborating with content creators, influencers, and independent production companies to produce innovative programming. This trend is driven by the need to fill content gaps and keep audiences engaged in an era where streaming services offer stiff competition.
Looking ahead, forecasts suggest that technological adoption will continue to shape the industry, particularly with the implementation of 5G technology. This advancement is expected to improve broadcast capabilities significantly, enabling faster and more reliable content delivery. Additionally, broadcasters are likely to further explore alternative revenue streams, such as subscription models and targeted advertising, to compensate for the decline in traditional advertising revenue.
This industry is comprised of:
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