NAICS 71141 - Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures
This industry comprises establishments of agents and managers primarily engaged in representing and/or managing creative and performing artists, sports figures, entertainers, and other public figures. The representation and management includes activities, such as representing clients in contract negotiations; managing or organizing client's financial affairs; and generally promoting the careers of their clients.
Industry trends:
The industry for Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (NAICS 71141) is experiencing several notable qualitative trends. One prominent trend is the increasing importance of digital and social media management. With the rise of platforms like TikTok, Instagram, and YouTube, agents and managers are focusing more on leveraging these channels for branding, marketing, and revenue generation. Influencer marketing has become a critical component, necessitating expertise in social media strategy and analytics.
In addition, there's a growing emphasis on diversity and inclusion. Representation of artists and athletes from diverse backgrounds is becoming a priority, not only to meet societal expectations but also to tap into broader markets. This has resulted in more inclusive talent rosters and campaigns aimed at underserved audiences.
Another trend is the convergence of traditional and digital entertainment. With the expansion of streaming services and digital content platforms, the roles of agents and managers are evolving. They are increasingly involved in negotiating digital content deals, merchandising, and cross-platform collaborations, bridging the gap between old and new media.
Looking forward, expect to see a continued rise in the importance of data analytics. The ability to track engagement, monetization, and audience demographics in real-time will become crucial for making informed decisions and optimizing marketing strategies. Furthermore, as virtual and augmented reality technologies develop, they will likely open new revenue streams and promotional opportunities for public figures, making tech literacy ever more important in this industry.
This industry is comprised of:
Agents, artists'
Agents, authors'
Agents, celebrities'
Agents, entertainers'
Agents, modeling
Agents, public figures'
Agents, sports figures'
Agents, talent
Agents, theatrical talent
Artists' agents or managers
Authors' agents or managers
Celebrities' agents or managers
Entertainers' agents or managers
Literary agents
Management agencies for artists, entertainers, and other public figures
Managers, authors'
Managers, celebrities'
Managers, entertainers'
Managers, public figures'
Managers, sports figures'
Modeling agents
Models' agents or managers
Public figures' agents or managers
Speakers' bureaus
Sports figures' agents or managers
Talent agencies
Talent agents
Theatrical talent agents
This report includes the ability to segment your Industry by:
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- Employees
- Net Sales
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- Total Assets
- Ownership Type
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