NAICS 71151 - Independent Artists, Writers, and Performers
This industry comprises independent (i.e., freelance) individuals primarily engaged in performing in artistic productions, in creating artistic and cultural works or productions, or in providing technical expertise necessary for these productions. This industry also includes athletes and other celebrities exclusively engaged in endorsing products and making speeches or public appearances for which they receive a fee.
Industry trends:
The independent artists, writers, and performers industry, classified under NAICS 71151, has been experiencing several qualitative trends. Firstly, there is a notable shift towards digitalization. Many artists are leveraging online platforms to distribute their work, engage with audiences, and monetize their creations. This trend is likely to continue as digital marketplaces and streaming services expand their global reach. Additionally, the rise of social media has empowered artists to build personal brands and directly connect with their fan base, bypassing traditional gatekeepers like publishers and talent agents.
Another emerging trend is the growing importance of collaboration and cross-disciplinary projects. Independent creatives are increasingly engaging in partnerships with other artists, brands, and institutions to diversify their income streams and reach new audiences. This collaborative approach is anticipated to persist, fostering innovation and cross-pollination of ideas across different art forms and industries.
Moreover, there is a heightened focus on sustainability and social responsibility within the industry. Artists are becoming more aware of the environmental and social impact of their work, often integrating themes of sustainability and activism into their creations. This trend reflects broader societal shifts and is likely to gain momentum in the coming years as consumers and audiences demand more responsible practices.
Looking ahead, the integration of emerging technologies such as artificial intelligence, virtual reality, and blockchain is expected to reshape the landscape for independent artists, writers, and performers. These technologies offer new ways to create, distribute, and monetize art, providing opportunities for innovative storytelling and audience engagement. Overall, the near future for the industry appears dynamic, with digital transformation, collaboration, and sustainability being key drivers of change.
This industry is comprised of:
Actors, independent
Actresses, independent
Animated cartoon artists, independent
Announcers, independent radio and television
Art restorers, independent
Artists (except commercial, musical), independent
Artists (i.e., painters), independent
Authors, independent
Ballet dancers, independent
Cameramen, independent (freelance)
Cartoonists, independent
Celebrity spokespersons, independent
Choreographers, independent
Cinematographers, independent
Comedians, independent
Composers, independent
Conservators (i.e., art, artifact restorers), independent
Costume designers, independent theatrical
Dancers, independent
Directors (i.e., film, motion picture, music, theatrical), independent
Directors, independent motion picture
Directors, independent music
Disc jockeys, independent
Entertainers, independent
Ethnic dancers, independent
Film actors, independent
Film producers, independent
Folk dancers, independent
Ghost writers, independent
Interpretive dancers, independent
Jazz dancers, independent
Journalists, independent (freelance)
Lighting technicians, theatrical, independent
Magicians, independent
Models, independent
Motion picture directors, independent
Motion picture producers, independent
Motivational speakers, independent
Music arrangers, independent
Music directors, independent
Newspaper columnists, independent (freelance)
Orchestra conductors, independent
Painters (i.e., artists), independent
Painting restorers, independent
Performers (i.e., entertainers), independent
Performing artists, independent
Photographers, independent artistic
Photojournalists, independent (freelance)
Playwrights, independent
Poets, independent
Political cartoonists, independent
Producers, independent
Radio commentators, independent
Record producers, independent
Recording technicians, independent
Reporters, independent (freelance)
Scenery designers, independent theatrical
Screenplay writers, independent
Script writers, independent
Sculptors, independent
Set designers, independent theatrical
Sketch artists, independent
Song writers, independent
Speakers, independent
Special effect technicians, independent
Sports announcers, independent
Stage set (e.g., concert, motion picture, television) erecting and dismantling, independent
Standup comedians, independent
Storytellers, independent
Taxidermists, independent
Technical writers, independent
Television producers, independent
Wildlife artists, independent
Writers of advertising copy, independent
Writers, independent (freelance)
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