Establishments primarily engaged in the production of ornamental plants and other nursery products, such as bulbs, florists'greens, flowers, shrubbery, flower and vegetable seeds and plants, and sod. These products may be grown under cover greenhouse, frame, cloth house, lath house) or outdoors.
The Ornamental Floriculture and Nursery Products industry (NAICS 0181) has been experiencing several key trends lately. Sustainability and eco-consciousness are at the forefront, with consumers increasingly opting for products that align with their environmental values. This includes a demand for locally grown, organic, and pesticide-free plants. Green certifications and transparent sourcing practices are becoming more critical as buyers seek assurance of sustainable practices.
Another notable trend is the rise of e-commerce and online plant buying, accelerated by the COVID-19 pandemic. This has prompted nurseries to enhance their digital presence and logistics capabilities to meet the growing online demand. Subscription services for plants and flowers are also becoming popular, appealing to consumers' desire for convenience and regular fresh greenery.
Indoor gardening and urban greening are gaining momentum as more people live in urban areas with limited outdoor space. Products like small-space gardening kits, vertical gardens, and air-purifying houseplants are seeing increased interest. Moreover, innovations in plant care technology, such as smart watering systems, are attracting tech-savvy customers.
In terms of forecasts, these trends are expected to continue shaping the industry. The focus on sustainability will likely drive more innovations in eco-friendly packaging and cultivation methods. E-commerce growth is projected to remain robust, and businesses that adapt to digital platforms are expected to thrive. Indoor and urban gardening will continue to expand, driven by lifestyle changes and health benefits associated with plant ownership. Overall, the industry is poised for growth, but companies will need to be agile and responsive to these evolving consumer preferences and technological advancements.
Bedding plants, growing of
Bulbs, growing of
Field nurseries: growing of flowers and shrubbery, except forest
Florists'greens, cultivated growing of
Flowers, growing of
Foliage, growing of
Fruit stocks, growing of
Greenhouses for floral products
Mats, preseeded: soil erosion-growing of
Nursery stock, growing of
Plants, ornamental: growing of
Plants, potted: growing of
Rose growers
Seeds, flower and vegetable: growing of
Shrubberies, except forest shrubbery: growing of
Sod farms
Vegetable bedding plants, growing of
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