Major Group SIC 2721 - Periodicals: Publishing, Or Publishin...

SIC 2721 - Periodicals: Publishing, Or Publishing And Printing

SIC 27 - Printing, Publishing, And Allied Industries
SIC 01 - Agricultural Production Crops SIC 02 - Agricultural Production Livestock And Animal Specialties SIC 07 - Agricultural Services SIC 08 - Forestry SIC 09 - Fishing, Hunting, And Trapping SIC 10 - Metal Mining SIC 12 - Coal Mining SIC 13 - Oil And Gas Extraction SIC 14 - Mining And Quarrying Of Nonmetallic Minerals, Except Fuels SIC 15 - Building Construction General Contractors And Operative Builders SIC 16 - Heavy Construction Other Than Building Construction Contractors SIC 17 - Construction Special Trade Contractors SIC 20 - Food And Kindred Products SIC 21 - Tobacco Products SIC 22 - Textile Mill Products SIC 23 - Apparel And Other Finished Products Made From Fabrics And Similar Materials SIC 24 - Lumber And Wood Products, Except Furniture SIC 25 - Furniture And Fixtures SIC 26 - Paper And Allied Products SIC 27 - Printing, Publishing, And Allied Industries SIC 28 - Chemicals And Allied Products SIC 29 - Petroleum Refining And Related Industries SIC 30 - Rubber And Miscellaneous Plastics Products SIC 31 - Leather And Leather Products SIC 32 - Stone, Clay, Glass, And Concrete Products SIC 33 - Primary Metal Industries SIC 34 - Fabricated Metal Products, Except Machinery And Transportation Equipment SIC 35 - Industrial And Commercial Machinery And Computer Equipment SIC 36 - Electronic And Other Electrical Equipment And Components, Except Computer Equipment SIC 37 - Transportation Equipment SIC 38 - Measuring, Analyzing, And Controlling Instruments Photographic, Medical And Optical Good SIC 39 - Miscellaneous Manufacturing Industries SIC 40 - Railroad Transportation SIC 41 - Local And Suburban Transit And Interurban Highway Passenger Transportation SIC 42 - Motor Freight Transportation And Warehousing SIC 44 - Water Transportation SIC 45 - Transportation By Air SIC 46 - Pipelines, Except Natural Gas SIC 47 - Transportation Services SIC 48 - Communications SIC 49 - Electric, Gas, And Sanitary Services SIC 50 - Wholesale Trade-durable Goods SIC 51 - Wholesale Trade-non-durable Goods SIC 52 - Building Materials, Hardware, Garden Supply, And Mobile Home Dealers SIC 53 - General Merchandise Stores SIC 54 - Food Stores SIC 55 - Automotive Dealers And Gasoline Service Stations SIC 56 - Apparel And Accessory Stores SIC 57 - Home Furniture, Furnishings, And Equipment Stores SIC 58 - Eating And Drinking Places SIC 59 - Miscellaneous Retail SIC 60 - Depository Institutions SIC 61 - Non-depository Credit Institutions SIC 62 - Security And Commodity Brokers, Dealers, Exchanges, And Services SIC 63 - Insurance Carriers SIC 64 - Insurance Agents, Brokers, And Service SIC 65 - Real Estate SIC 67 - Holding And Other Investment Offices SIC 70 - Hotels, Rooming Houses, Camps, And Other Lodging Places SIC 72 - Personal Services SIC 73 - Business Services SIC 75 - Automotive Repair, Services, And Parking SIC 76 - Miscellaneous Repair Services SIC 78 - Motion Pictures SIC 79 - Amusement And Recreation Services SIC 80 - Health Services SIC 81 - Legal Services SIC 82 - Educational Services SIC 83 - Social Services SIC 84 - Museums, Art Galleries, And Botanical And Zoological Gardens SIC 86 - Membership Organizations or Unions And Similar Labor Organizations SIC 87 - Engineering, Accounting, Research, Management, And Related Services SIC 89 - Services, Not Elsewhere Classified SIC 96 - Administration Of Economic Programs
- SIC 272 - Periodicals: Publishing, Or Publishing And Printing
  SIC 271 - Newspapers: Publishing, Or Publishing And Printing SIC 272 - Periodicals: Publishing, Or Publishing And Printing SIC 273 - Books SIC 274 - Miscellaneous Publishing SIC 275 - Commercial Printing SIC 276 - Manifold Business Forms SIC 277 - Greeting Cards SIC 278 - Blankbooks, Looseleaf Binders, and Bookbinding and Related Work SIC 279 - Service Industries For The Printing Trade SIC 271 - Newspapers: Publishing, Or Publishing And Printing SIC 272 - Periodicals: Publishing, Or Publishing And Printing
  - SIC 2721 - Periodicals: Publishing, Or Publishing And Printing
    SIC 2721 - Periodicals: Publishing, Or Publishing And Printing

Establishments primarily engaged in publishing periodicals, or in publishing and printing periodicals. These establishments carry on the various operations necessary for issuing periodicals, but may or may not perform their own printing. Establishments not engaged in publishing periodicals, but which print periodicals for publishers, are classified in Industry Group 275.

Industry trends:

The periodicals publishing industry (NAICS 2721) is experiencing significant shifts driven by digital transformation, consumer preferences, and technological advancements. One of the key qualitative trends is the increasing transition to digital formats. A growing number of publishers are investing in digital-only publications or hybrid models that combine print and digital offerings. This trend is largely influenced by the declining readership of print media and the convenience and accessibility of digital content.

There is also a notable emphasis on personalization and targeted content. Publishers are leveraging advanced analytics and AI to understand reader preferences and deliver customized content, enhancing reader engagement and loyalty. This includes personalized newsletters, targeted advertising, and curated content recommendations.

Another trend is the growing importance of multimedia content. Periodicals are increasingly incorporating videos, podcasts, and interactive elements into their digital platforms to capture a wider audience and provide a richer, more engaging user experience. Multimedia content is particularly appealing to younger demographics who favor dynamic and interactive formats over traditional text-based content.

Sustainability is becoming a crucial consideration in the industry, with publishers adopting eco-friendly practices, such as using recycled paper, reducing waste, and optimizing distribution methods to minimize environmental impact. This trend resonates with the growing consumer demand for environmentally responsible businesses.

Looking ahead, the industry is expected to continue embracing digital innovation, with augmented and virtual reality potentially playing a significant role in creating immersive reading experiences. Additionally, subscription-based models and micro-payments for premium content are likely to gain traction, providing new revenue streams for publishers in an increasingly competitive market.

This industry is comprised of:

Comic books: publishing and printing, or publishing only

Magazines: publishing and printing, or publishing only

Periodicals: publishing and printing, or publishing only

Statistical reports (periodicals), publishing and printing, or publishing

Television schedules: publishing and printing, or publishing only

Trade journals, publishing and printing, or publishing only

Explore related industries:

SIC 5192 - Books, Periodicals, And Newspapers SIC 5994 - News Dealers And Newsstands SIC 7383 - News Syndicates

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