Establishments primarily engaged in manufacturing games and game sets for adults and children, and mechanical and nonmechanical toys. Important products of this industry include games; toy furniture; doll carriages and carts; construction sets; mechanical trains; toy guns and rifles; baby carriages and strollers; children's tricycles, coaster wagons, play cars, sleds, and other children's outdoor wheel goods and vehicles, except bicycles. Included are establishments primarily engaged in manufacturing electronic board games; electronic toys; and electronic game machines, except coin-operated. Establishments primarily engaged in manufacturing dolls and stuffed toys are classified in Industry 3942; those manufacturing bicycles are classified in Industry 3751; those manufacturing sporting and athletic goods for children and adults are classified in Industry 3949; those manufacturing coin-operated game machines are classified in Industry 3999; those manufacturing electronic video game cartridges are classified in Services, Industry 7372; and those manufacturing rubber toys, except dolls, are classified in Industry 3069.
In the Games, Toys, and Children's Vehicles industry (NAICS 3944), several qualitative trends are emerging. An increasing focus on sustainability is apparent, with manufacturers moving towards eco-friendly materials and production methods. Parents and guardians are more inclined to purchase toys that are not only safe but also environmentally responsible.
Another trend is the integration of technology. Augmented reality (AR) and app-connected toys are gaining popularity as they offer interactive and educational experiences that traditional toys cannot. This aligns with the increasing screen time among children and the demand for more engaging and immersive play options.
Inclusivity is also a driving force in the market. Producers are diversifying their product lines to include toys that reflect different abilities, genders, races, and cultures. This not only broadens the market but also resonates well with a global audience seeking representation and inclusiveness in their children's toys.
Looking forward, the market is expected to see continued growth in these areas. The adoption of smart toys is projected to rise, spurred by advancements in technology. The sustainability trend is poised to strengthen as consumers increasingly prioritize eco-conscious products. Additionally, the drive towards inclusivity is expected to remain robust, with companies likely to further diversify their offerings to meet the changing societal expectations.
Airplanes, toy
Automobiles and trucks, toy
Automobiles, children's pedal driven
Banks, toy
Baskets, toy
Bells, toy
Blocks, toy
Carriages, baby
Cars, play (children's vehicles)
Craft and hobby kits and sets
Cycles, sidewalk: children's
Darts and dart games
Dishes, toy
Doll carriages and carts
Drums, toy
Electronic game machines, except coin-operated
Electronic toys
Engines, miniature
Erector sets, toy
Games for children and adults: puzzles, bingo, marbles, poker chips,
Gocarts, children's
Guns, toy
Hobby horses
Horns, toy
Kites
Magic lanterns (toys)
Models, toy and hobby: e.g., airplane, boat, ship, railroad equipment
Musical instruments, toy
Paint sets, children's
Pistols, toy
Poker chips
Rifles, toy
Rocking horses
Science kits: microscopes, chemistry sets, and natural science sets
Scooters, children's
Sleds, children's
Strollers, baby (vehicles)
Structural toy sets
Sulkies, baby (vehicles)
Tenders, baby (vehicles)
Toys: except dolls, bicycles, rubber toys, and stuffed toys
Trains and equipment, toy: electric an mechanical
Tricycles, children's
Vehicles except bicycles, children's
Video game machines, except coin-operated
Wagons, children's: coaster, express, and play
Walkers, baby (vehicles)
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