Major Group SIC 5963 - Direct Selling Establishments

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SIC 5963 - Direct Selling Establishments

SIC 59 - Miscellaneous Retail
SIC 01 - Agricultural Production Crops SIC 02 - Agricultural Production Livestock And Animal Specialties SIC 07 - Agricultural Services SIC 08 - Forestry SIC 09 - Fishing, Hunting, And Trapping SIC 10 - Metal Mining SIC 12 - Coal Mining SIC 13 - Oil And Gas Extraction SIC 14 - Mining And Quarrying Of Nonmetallic Minerals, Except Fuels SIC 15 - Building Construction General Contractors And Operative Builders SIC 16 - Heavy Construction Other Than Building Construction Contractors SIC 17 - Construction Special Trade Contractors SIC 20 - Food And Kindred Products SIC 21 - Tobacco Products SIC 22 - Textile Mill Products SIC 23 - Apparel And Other Finished Products Made From Fabrics And Similar Materials SIC 24 - Lumber And Wood Products, Except Furniture SIC 25 - Furniture And Fixtures SIC 26 - Paper And Allied Products SIC 27 - Printing, Publishing, And Allied Industries SIC 28 - Chemicals And Allied Products SIC 29 - Petroleum Refining And Related Industries SIC 30 - Rubber And Miscellaneous Plastics Products SIC 31 - Leather And Leather Products SIC 32 - Stone, Clay, Glass, And Concrete Products SIC 33 - Primary Metal Industries SIC 34 - Fabricated Metal Products, Except Machinery And Transportation Equipment SIC 35 - Industrial And Commercial Machinery And Computer Equipment SIC 36 - Electronic And Other Electrical Equipment And Components, Except Computer Equipment SIC 37 - Transportation Equipment SIC 38 - Measuring, Analyzing, And Controlling Instruments Photographic, Medical And Optical Good SIC 39 - Miscellaneous Manufacturing Industries SIC 40 - Railroad Transportation SIC 41 - Local And Suburban Transit And Interurban Highway Passenger Transportation SIC 42 - Motor Freight Transportation And Warehousing SIC 44 - Water Transportation SIC 45 - Transportation By Air SIC 46 - Pipelines, Except Natural Gas SIC 47 - Transportation Services SIC 48 - Communications SIC 49 - Electric, Gas, And Sanitary Services SIC 50 - Wholesale Trade-durable Goods SIC 51 - Wholesale Trade-non-durable Goods SIC 52 - Building Materials, Hardware, Garden Supply, And Mobile Home Dealers SIC 53 - General Merchandise Stores SIC 54 - Food Stores SIC 55 - Automotive Dealers And Gasoline Service Stations SIC 56 - Apparel And Accessory Stores SIC 57 - Home Furniture, Furnishings, And Equipment Stores SIC 58 - Eating And Drinking Places SIC 59 - Miscellaneous Retail SIC 60 - Depository Institutions SIC 61 - Non-depository Credit Institutions SIC 62 - Security And Commodity Brokers, Dealers, Exchanges, And Services SIC 63 - Insurance Carriers SIC 64 - Insurance Agents, Brokers, And Service SIC 65 - Real Estate SIC 67 - Holding And Other Investment Offices SIC 70 - Hotels, Rooming Houses, Camps, And Other Lodging Places SIC 72 - Personal Services SIC 73 - Business Services SIC 75 - Automotive Repair, Services, And Parking SIC 76 - Miscellaneous Repair Services SIC 78 - Motion Pictures SIC 79 - Amusement And Recreation Services SIC 80 - Health Services SIC 81 - Legal Services SIC 82 - Educational Services SIC 83 - Social Services SIC 84 - Museums, Art Galleries, And Botanical And Zoological Gardens SIC 86 - Membership Organizations or Unions And Similar Labor Organizations SIC 87 - Engineering, Accounting, Research, Management, And Related Services SIC 89 - Services, Not Elsewhere Classified SIC 96 - Administration Of Economic Programs
- SIC 596 - Nonstore Retailers
  SIC 591 - Drug Stores And Proprietary Stores SIC 592 - Liquor Stores SIC 593 - Used Merchandise Stores SIC 594 - Miscellaneous Shopping Goods Stores SIC 596 - Nonstore Retailers SIC 598 - Fuel Dealers SIC 599 - Retail Stores, Not Elsewhere Classified
  - SIC 5963 - Direct Selling Establishments
    SIC 5961 - Catalog And Mail-order Houses SIC 5962 - Automatic Merchandising Machine Operators SIC 5963 - Direct Selling Establishments

Establishments primarily engaged in the retail sale of merchandise by telephone; by house-to-house canvass; or from trucks or wagons or other temporary locations. Included in this industry are individuals who sell products by these methods and who are not employees of the organization which they represent, and establishments which are retail sales offices from which employees operate to sell merchandise from door-to-door.

Industry trends:

The Direct Selling Establishments industry, classified under NAICS 5963, is experiencing several notable qualitative trends. One prominent trend is the increasing utilization of digital platforms to augment traditional face-to-face sales methods. This shift has been accelerated by the COVID-19 pandemic, which necessitated remote engagements and fostered familiarity with virtual interaction tools. Consequently, companies are investing in digital tools such as social media, e-commerce platforms, and mobile apps to enhance customer reach and engagement.

Another trend is the heightened focus on personalized customer experiences. Direct selling companies are leveraging data analytics and AI to understand consumer preferences and tailor their offerings accordingly. Customization and personalization are becoming key differentiators in a competitive market, driving higher customer satisfaction and loyalty.

Ethical and sustainable business practices are also gaining traction as consumers increasingly prioritize health, wellness, and environmental sustainability. Firms that can authentically market their commitment to these values are likely to see better consumer retention and attraction.

Looking ahead, forecasts indicate that the industry will continue to blur the lines between traditional direct selling and broader e-commerce strategies. Hybrid models that integrate personal selling with robust online infrastructures are predicted to dominate. Additionally, there is an expectation of steady growth in emerging markets, driven by increasing internet penetration and disposable incomes.

Overall, adaptability and digital innovation will be critical for direct selling establishments to thrive in the evolving landscape. Companies that effectively merge human touch with technology will likely lead the industry forward.

This industry is comprised of:

Bakery goods, purchased: house-to-house-retail

Canvassers (door-to-door), headquarters for retail sale of merchandise

Dairy products, house-to-house-retail

Direct selling organizations (headquarters of door-to-door

House delivery of purchased milk-retail

House-to-house selling of coffee, soda, beer, bottled water, or other

Huckters-retail

Ice cream wagons-retail

Lunch wagons, mobile-retail

Magazine subscription sales, except mail-order-retail

Magazines, house-to-house selling

Milk delivery and sale of purchased milk, without processing-retail

Newspapers, home delivery: except by newspaper printers or

Party-plan merchandising-retail

Explore related industries:

SIC 5399 - Miscellaneous General Merchandise Stores SIC 5599 - Automotive Dealers, Not Elsewhere Classified SIC 5719 - Miscellaneous Home Furnishings Stores

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