Major Group SIC 7331 - Direct Mail Advertising Services

SIC 7331 - Direct Mail Advertising Services

SIC 73 - Business Services
SIC 01 - Agricultural Production Crops SIC 02 - Agricultural Production Livestock And Animal Specialties SIC 07 - Agricultural Services SIC 08 - Forestry SIC 09 - Fishing, Hunting, And Trapping SIC 10 - Metal Mining SIC 12 - Coal Mining SIC 13 - Oil And Gas Extraction SIC 14 - Mining And Quarrying Of Nonmetallic Minerals, Except Fuels SIC 15 - Building Construction General Contractors And Operative Builders SIC 16 - Heavy Construction Other Than Building Construction Contractors SIC 17 - Construction Special Trade Contractors SIC 20 - Food And Kindred Products SIC 21 - Tobacco Products SIC 22 - Textile Mill Products SIC 23 - Apparel And Other Finished Products Made From Fabrics And Similar Materials SIC 24 - Lumber And Wood Products, Except Furniture SIC 25 - Furniture And Fixtures SIC 26 - Paper And Allied Products SIC 27 - Printing, Publishing, And Allied Industries SIC 28 - Chemicals And Allied Products SIC 29 - Petroleum Refining And Related Industries SIC 30 - Rubber And Miscellaneous Plastics Products SIC 31 - Leather And Leather Products SIC 32 - Stone, Clay, Glass, And Concrete Products SIC 33 - Primary Metal Industries SIC 34 - Fabricated Metal Products, Except Machinery And Transportation Equipment SIC 35 - Industrial And Commercial Machinery And Computer Equipment SIC 36 - Electronic And Other Electrical Equipment And Components, Except Computer Equipment SIC 37 - Transportation Equipment SIC 38 - Measuring, Analyzing, And Controlling Instruments Photographic, Medical And Optical Good SIC 39 - Miscellaneous Manufacturing Industries SIC 40 - Railroad Transportation SIC 41 - Local And Suburban Transit And Interurban Highway Passenger Transportation SIC 42 - Motor Freight Transportation And Warehousing SIC 44 - Water Transportation SIC 45 - Transportation By Air SIC 46 - Pipelines, Except Natural Gas SIC 47 - Transportation Services SIC 48 - Communications SIC 49 - Electric, Gas, And Sanitary Services SIC 50 - Wholesale Trade-durable Goods SIC 51 - Wholesale Trade-non-durable Goods SIC 52 - Building Materials, Hardware, Garden Supply, And Mobile Home Dealers SIC 53 - General Merchandise Stores SIC 54 - Food Stores SIC 55 - Automotive Dealers And Gasoline Service Stations SIC 56 - Apparel And Accessory Stores SIC 57 - Home Furniture, Furnishings, And Equipment Stores SIC 58 - Eating And Drinking Places SIC 59 - Miscellaneous Retail SIC 60 - Depository Institutions SIC 61 - Non-depository Credit Institutions SIC 62 - Security And Commodity Brokers, Dealers, Exchanges, And Services SIC 63 - Insurance Carriers SIC 64 - Insurance Agents, Brokers, And Service SIC 65 - Real Estate SIC 67 - Holding And Other Investment Offices SIC 70 - Hotels, Rooming Houses, Camps, And Other Lodging Places SIC 72 - Personal Services SIC 73 - Business Services SIC 75 - Automotive Repair, Services, And Parking SIC 76 - Miscellaneous Repair Services SIC 78 - Motion Pictures SIC 79 - Amusement And Recreation Services SIC 80 - Health Services SIC 81 - Legal Services SIC 82 - Educational Services SIC 83 - Social Services SIC 84 - Museums, Art Galleries, And Botanical And Zoological Gardens SIC 86 - Membership Organizations or Unions And Similar Labor Organizations SIC 87 - Engineering, Accounting, Research, Management, And Related Services SIC 89 - Services, Not Elsewhere Classified SIC 96 - Administration Of Economic Programs
- SIC 733 - Mailing, Reproduction, Commercial Art and Photography, and Stenographic
  SIC 731 - Advertising SIC 732 - Consumer Credit Reporting Agencies, Mercantile Reporting Agencies SIC 733 - Mailing, Reproduction, Commercial Art and Photography, and Stenographic SIC 734 - Services To Dwellings And Other Buildings SIC 735 - Miscellaneous Equipment Rental And Leasing SIC 736 - Personnel Supply Services SIC 737 - Computer Programming Services SIC 738 - Miscellaneous Business Services
  - SIC 7331 - Direct Mail Advertising Services
    SIC 7331 - Direct Mail Advertising Services SIC 7334 - Photocopying And Duplicating Services SIC 7335 - Commercial Photography SIC 7336 - Commercial Art And Graphic Design SIC 7338 - Secretarial and Court Reporting Services

Establishments primarily engaged in furnishing services for direct mail advertising, such as creating, producing, and mailing of direct mail advertising. This industry also includes establishments primarily engaged in compiling and selling mailing lists. Establishments primarily engaged in reproducing direct mail copy on order, but performing none of the other direct mail advertising services, are classified in Manufacturing, Industry Group 275 if they print the copy, and in Industry 7334 if they duplicate the copy by photocopying or similar reproduction methods.

Industry trends:

The Direct Mail Advertising Services industry (NAICS 7331) is seeing several qualitative trends. With the increasing digitalization, there is a notable integration of digital and physical marketing strategies. Companies are leveraging data analytics to create more personalized direct mail campaigns, targeting specific demographics and enhancing customer engagement. QR codes and augmented reality (AR) features are being embedded in mailers to drive customers to online platforms, creating an omnichannel experience.

Sustainability is gaining traction, with businesses using eco-friendly materials and emphasizing recyclable mail. Another trend is the increased use of automation and artificial intelligence (AI) to streamline operations and improve targeting accuracy. AI-driven predictive analytics are helping firms to better forecast customer preferences and tailor their messages accordingly.

Looking towards the near future, these trends are expected to continue evolving. Personalized and data-driven approaches will become more sophisticated, utilizing machine learning to predict consumer behavior with greater accuracy. The integration of digital and physical marketing will deepen, potentially incorporating more interactive elements like virtual reality (VR) to create immersive experiences. Additionally, the push towards sustainability will likely drive innovations in biodegradable materials and environmentally-friendly printing processes.

This industry is comprised of:

Address list compilers

Addressing service

Direct mail advertising service

Mail advertising service

Mailing list compilers

Mailing service

Explore related industries:

SIC 2677 - Envelopes SIC 2759 - Commercial Printing, Not Elsewhere Classified SIC 4215 - Courier Services, Except By Air

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