SIC 7812 - Motion Picture And Video Tape Production
Establishments primarily engaged in the production of theatrical and nontheatrical motion pictures and video tapes for exhibition or sale, including educational, industrial, and religious films. Included in the industry are establishments engaged in both production and distribution. Producers of live radio and television programs are classified in Industry 7922. Establishments primarily engaged in motion picture and video tape reproduction are classified in Industry 7819 and those engaged in distribution are classified in Industry 7822.
Industry trends:
The motion picture and video tape production industry (NAICS 7812) has been experiencing significant qualitative trends driven by technological advancements and changing consumer preferences. One major trend is the increasing reliance on digital technology, which includes sophisticated CGI, 4K and even 8K resolution filming, and virtual reality (VR) and augmented reality (AR) applications. These technologies enhance the viewer experience and enable the creation of visually compelling content.
Another trend is the shift towards streaming platforms, which has disrupted traditional distribution channels. Services like Netflix, Disney+, and Amazon Prime Video have become key players in content production, leading to an increase in demand for original series and films. This trend is expected to continue, with streaming platforms investing heavily in original content to attract and retain subscribers.
Diversity and inclusion initiatives are also gaining momentum, influencing casting, storytelling, and production practices. There is a growing emphasis on producing content that reflects a broader range of perspectives and experiences, driven by both audience demand and industry advocacy.
Looking ahead, forecasts suggest that the incorporation of artificial intelligence (AI) in various aspects of production, such as scriptwriting, editing, and marketing, will become more prevalent. AI can optimize workflows, reduce costs, and offer innovative ways to engage audiences. Additionally, the global nature of content distribution will likely promote more cross-cultural collaborations and multilingual productions.
Overall, the industry's future is expected to be shaped by continuing digital transformation, the dominance of streaming services, and a deeper commitment to diversity and innovation.
This industry is comprised of:
Audiovisual motion picture program production
Cartoon motion picture production
Commercials, television: tape or film production
Educational motion picture production
Industrial motion picture production
Motion picture production and distribution
Music video production
Nontheatrical motion picture production
Religious motion picture production
Tape production, video or motion picture
Television film production
Training motion picture production
Video tape production
This report includes the ability to segment your Industry by:
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- Employees
- Net Sales
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- Total Assets
- Ownership Type
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