SIC 7841 - Video Tape Rental
Establishments primarily engaged in renting recorded video tapes and disks to the general public for personal or household use. Establishments primarily engaged in renting video recorders and players are classified in Industry 7359. Establishments primarily engaged in selling recorded video tapes and disks to the general public are classified in Retail Trade, Industry 5735, and those engaged in the wholesale distribution of recorded video tapes and disks are classified in Industry 7822.
Industry trends:
NAICS 7841, Video Tape Rental, has experienced a dramatic shift over the past few years due to the rapid emergence of digital streaming services. Traditional brick-and-mortar video rental stores have significantly diminished, giving way to online and on-demand viewing options. This trend is driven by consumer preference for convenience, instant access, and a broader selection of content offered by platforms such as Netflix, Hulu, and Disney+.
Qualitative trends indicate that customers are increasingly valuing personalized content recommendations and integrated multi-device viewing experiences. Additionally, there is a growing interest in original content produced by streaming services as they compete to differentiate themselves in a crowded market.
Forecasts for the near future suggest that the traditional video rental market will continue to decline, potentially becoming niche services offering rare or classic films not readily available on streaming platforms. Innovations such as virtual reality (VR) and augmented reality (AR) may create new opportunities within the digital landscape, but the core of video consumption is expected to remain online and on-demand. Businesses in this sector should consider diversifying into digital distribution, content creation, or partnerships with existing streaming services to remain relevant and competitive.
This industry is comprised of:
Motion picture film or tape rental to the general public
Video disk rental to the general public
Video tape rental to the general public
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