Major Group SIC 4832 - Radio Broadcasting Stations

SIC 4832 - Radio Broadcasting Stations

SIC 48 - Communications
SIC 01 - Agricultural Production Crops SIC 02 - Agricultural Production Livestock And Animal Specialties SIC 07 - Agricultural Services SIC 08 - Forestry SIC 09 - Fishing, Hunting, And Trapping SIC 10 - Metal Mining SIC 12 - Coal Mining SIC 13 - Oil And Gas Extraction SIC 14 - Mining And Quarrying Of Nonmetallic Minerals, Except Fuels SIC 15 - Building Construction General Contractors And Operative Builders SIC 16 - Heavy Construction Other Than Building Construction Contractors SIC 17 - Construction Special Trade Contractors SIC 20 - Food And Kindred Products SIC 21 - Tobacco Products SIC 22 - Textile Mill Products SIC 23 - Apparel And Other Finished Products Made From Fabrics And Similar Materials SIC 24 - Lumber And Wood Products, Except Furniture SIC 25 - Furniture And Fixtures SIC 26 - Paper And Allied Products SIC 27 - Printing, Publishing, And Allied Industries SIC 28 - Chemicals And Allied Products SIC 29 - Petroleum Refining And Related Industries SIC 30 - Rubber And Miscellaneous Plastics Products SIC 31 - Leather And Leather Products SIC 32 - Stone, Clay, Glass, And Concrete Products SIC 33 - Primary Metal Industries SIC 34 - Fabricated Metal Products, Except Machinery And Transportation Equipment SIC 35 - Industrial And Commercial Machinery And Computer Equipment SIC 36 - Electronic And Other Electrical Equipment And Components, Except Computer Equipment SIC 37 - Transportation Equipment SIC 38 - Measuring, Analyzing, And Controlling Instruments Photographic, Medical And Optical Good SIC 39 - Miscellaneous Manufacturing Industries SIC 40 - Railroad Transportation SIC 41 - Local And Suburban Transit And Interurban Highway Passenger Transportation SIC 42 - Motor Freight Transportation And Warehousing SIC 44 - Water Transportation SIC 45 - Transportation By Air SIC 46 - Pipelines, Except Natural Gas SIC 47 - Transportation Services SIC 48 - Communications SIC 49 - Electric, Gas, And Sanitary Services SIC 50 - Wholesale Trade-durable Goods SIC 51 - Wholesale Trade-non-durable Goods SIC 52 - Building Materials, Hardware, Garden Supply, And Mobile Home Dealers SIC 53 - General Merchandise Stores SIC 54 - Food Stores SIC 55 - Automotive Dealers And Gasoline Service Stations SIC 56 - Apparel And Accessory Stores SIC 57 - Home Furniture, Furnishings, And Equipment Stores SIC 58 - Eating And Drinking Places SIC 59 - Miscellaneous Retail SIC 60 - Depository Institutions SIC 61 - Non-depository Credit Institutions SIC 62 - Security And Commodity Brokers, Dealers, Exchanges, And Services SIC 63 - Insurance Carriers SIC 64 - Insurance Agents, Brokers, And Service SIC 65 - Real Estate SIC 67 - Holding And Other Investment Offices SIC 70 - Hotels, Rooming Houses, Camps, And Other Lodging Places SIC 72 - Personal Services SIC 73 - Business Services SIC 75 - Automotive Repair, Services, And Parking SIC 76 - Miscellaneous Repair Services SIC 78 - Motion Pictures SIC 79 - Amusement And Recreation Services SIC 80 - Health Services SIC 81 - Legal Services SIC 82 - Educational Services SIC 83 - Social Services SIC 84 - Museums, Art Galleries, And Botanical And Zoological Gardens SIC 86 - Membership Organizations or Unions And Similar Labor Organizations SIC 87 - Engineering, Accounting, Research, Management, And Related Services SIC 89 - Services, Not Elsewhere Classified SIC 96 - Administration Of Economic Programs
- SIC 483 - Radio And Television Broadcasting Stations
  SIC 481 - Telephone Communications SIC 482 - Telegraph And Other Message Communications SIC 483 - Radio And Television Broadcasting Stations SIC 484 - Cable And Other Pay Television Services SIC 489 - Communications Services, Not Elsewhere Classified
  - SIC 4832 - Radio Broadcasting Stations
    SIC 4832 - Radio Broadcasting Stations SIC 4833 - Television Broadcasting Stations

Establishments primarily engaged in broadcasting aural programs by radio to the public. Included in this industry are commercial, religious, educational, and other radio stations. Also included here are establishments primarily engaged in radio broadcasting and which produce radio program materials. Separate establishments primarily engaged in producing radio program materials are classified in Services, Industry 7922.

Industry trends:

The radio broadcasting industry, under SIC 4832, is undergoing a period of significant transformation due to technological advancements and shifting consumer preferences. A prevailing trend is the increasing integration of digital platforms with traditional radio formats. This convergence is enabling radio stations to reach wider audiences through internet radio, podcasting, and mobile apps, catering to on-demand content consumption. As digital streaming continues to grow, traditional radio stations are rebranding themselves to include online streaming options and interactive digital content to stay relevant.

There is also a marked shift towards personalized content driven by data analytics and AI, providing targeted advertising opportunities and improving listener engagement. Stations are increasingly leveraging social media and other digital channels to create community-driven content that resonates with local audiences. Furthermore, the rise of smart speakers has revitalized interest in audio content, as more consumers integrate these devices into their daily routines, offering radio an opportunity to be part of a broader smart-home ecosystem.

In the near future, we can expect continued innovation in content delivery methods and monetization strategies. The integration of augmented reality (AR) and virtual reality (VR) might offer new ways to engage audiences. Additionally, sustainability concerns and regulatory changes may lead broadcasters to adopt greener technologies and practices. Radio stations that embrace these technological and content innovations stand to increase audience loyalty and attract new advertising revenues, ensuring long-term growth and viability in an increasingly competitive digital landscape.

This industry is comprised of:

Radio broadcasting stations

Explore related industries:

SIC 3663 - Radio And Television Broadcasting And Communications Equipment SIC 7812 - Motion Picture And Video Tape Production SIC 8661 - Religious Organizations

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