Major Group SIC 8743 - Public Relations Services

SIC 8743 - Public Relations Services

SIC 87 - Engineering, Accounting, Research, Management, And Related Services
SIC 01 - Agricultural Production Crops SIC 02 - Agricultural Production Livestock And Animal Specialties SIC 07 - Agricultural Services SIC 08 - Forestry SIC 09 - Fishing, Hunting, And Trapping SIC 10 - Metal Mining SIC 12 - Coal Mining SIC 13 - Oil And Gas Extraction SIC 14 - Mining And Quarrying Of Nonmetallic Minerals, Except Fuels SIC 15 - Building Construction General Contractors And Operative Builders SIC 16 - Heavy Construction Other Than Building Construction Contractors SIC 17 - Construction Special Trade Contractors SIC 20 - Food And Kindred Products SIC 21 - Tobacco Products SIC 22 - Textile Mill Products SIC 23 - Apparel And Other Finished Products Made From Fabrics And Similar Materials SIC 24 - Lumber And Wood Products, Except Furniture SIC 25 - Furniture And Fixtures SIC 26 - Paper And Allied Products SIC 27 - Printing, Publishing, And Allied Industries SIC 28 - Chemicals And Allied Products SIC 29 - Petroleum Refining And Related Industries SIC 30 - Rubber And Miscellaneous Plastics Products SIC 31 - Leather And Leather Products SIC 32 - Stone, Clay, Glass, And Concrete Products SIC 33 - Primary Metal Industries SIC 34 - Fabricated Metal Products, Except Machinery And Transportation Equipment SIC 35 - Industrial And Commercial Machinery And Computer Equipment SIC 36 - Electronic And Other Electrical Equipment And Components, Except Computer Equipment SIC 37 - Transportation Equipment SIC 38 - Measuring, Analyzing, And Controlling Instruments Photographic, Medical And Optical Good SIC 39 - Miscellaneous Manufacturing Industries SIC 40 - Railroad Transportation SIC 41 - Local And Suburban Transit And Interurban Highway Passenger Transportation SIC 42 - Motor Freight Transportation And Warehousing SIC 44 - Water Transportation SIC 45 - Transportation By Air SIC 46 - Pipelines, Except Natural Gas SIC 47 - Transportation Services SIC 48 - Communications SIC 49 - Electric, Gas, And Sanitary Services SIC 50 - Wholesale Trade-durable Goods SIC 51 - Wholesale Trade-non-durable Goods SIC 52 - Building Materials, Hardware, Garden Supply, And Mobile Home Dealers SIC 53 - General Merchandise Stores SIC 54 - Food Stores SIC 55 - Automotive Dealers And Gasoline Service Stations SIC 56 - Apparel And Accessory Stores SIC 57 - Home Furniture, Furnishings, And Equipment Stores SIC 58 - Eating And Drinking Places SIC 59 - Miscellaneous Retail SIC 60 - Depository Institutions SIC 61 - Non-depository Credit Institutions SIC 62 - Security And Commodity Brokers, Dealers, Exchanges, And Services SIC 63 - Insurance Carriers SIC 64 - Insurance Agents, Brokers, And Service SIC 65 - Real Estate SIC 67 - Holding And Other Investment Offices SIC 70 - Hotels, Rooming Houses, Camps, And Other Lodging Places SIC 72 - Personal Services SIC 73 - Business Services SIC 75 - Automotive Repair, Services, And Parking SIC 76 - Miscellaneous Repair Services SIC 78 - Motion Pictures SIC 79 - Amusement And Recreation Services SIC 80 - Health Services SIC 81 - Legal Services SIC 82 - Educational Services SIC 83 - Social Services SIC 84 - Museums, Art Galleries, And Botanical And Zoological Gardens SIC 86 - Membership Organizations or Unions And Similar Labor Organizations SIC 87 - Engineering, Accounting, Research, Management, And Related Services SIC 89 - Services, Not Elsewhere Classified SIC 96 - Administration Of Economic Programs
- SIC 874 - Management And Public Relations Services
  SIC 871 - Engineering, Architectural, And Surveying SIC 872 - Accounting, Auditing, And Bookkeeping Services SIC 873 - Research, Development, And Testing Services SIC 874 - Management And Public Relations Services
  - SIC 8743 - Public Relations Services
    SIC 8741 - Management Services SIC 8742 - Management Consulting Services SIC 8743 - Public Relations Services SIC 8744 - Facilities Support Management Services SIC 8748 - Business Consulting Services, Not Elsewhere Classified

Establishments primarily engaged in the preparation of materials, written or spoken, which are designed to influence the general public or other groups in promoting the interests of their clients.

Industry trends:

In the evolving landscape of Public Relations Services (NAICS 8743), several qualitative trends are shaping the industry. Firstly, there is a noticeable shift towards digital PR. As social media platforms and online news sources continue to dominate, PR firms are increasingly focusing on digital strategies to reach broader audiences effectively. This includes leveraging influencers, SEO-driven content, and data analytics to measure campaign success.

Another significant trend is the emphasis on corporate social responsibility (CSR) and sustainability. Businesses are increasingly aware of the impact of their corporate image on consumer trust and loyalty. PR firms are thus working diligently to craft messages that highlight their clients' commitments to social and environmental causes, ensuring alignment with public expectations.

Personalization is also becoming more prominent. As consumers demand more tailored and relevant content, PR services are adopting advanced data analytics to create more personalized and targeted communication strategies. This approach not only enhances engagement but also builds stronger relationships with stakeholders.

Looking into the near future, we can expect the integration of artificial intelligence (AI) and machine learning in PR practices to become more widespread. These technologies will enable PR professionals to quickly gather insights, predict trends, and automate tasks, thereby increasing efficiency and effectiveness. Additionally, the importance of crisis management and reputation management is expected to rise as the digital age provides both unprecedented opportunities and challenges for brand image maintenance.

This industry is comprised of:

Lobbyists

Public relations services

Explore related industries:

SIC 0762 - Farm Management Services SIC 7363 - Help Supply Services SIC 8322 - Individual And Family Social Services

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