Major Group SIC 7312 - Outdoor Advertising Services

SIC 7312 - Outdoor Advertising Services

SIC 73 - Business Services
SIC 01 - Agricultural Production Crops SIC 02 - Agricultural Production Livestock And Animal Specialties SIC 07 - Agricultural Services SIC 08 - Forestry SIC 09 - Fishing, Hunting, And Trapping SIC 10 - Metal Mining SIC 12 - Coal Mining SIC 13 - Oil And Gas Extraction SIC 14 - Mining And Quarrying Of Nonmetallic Minerals, Except Fuels SIC 15 - Building Construction General Contractors And Operative Builders SIC 16 - Heavy Construction Other Than Building Construction Contractors SIC 17 - Construction Special Trade Contractors SIC 20 - Food And Kindred Products SIC 21 - Tobacco Products SIC 22 - Textile Mill Products SIC 23 - Apparel And Other Finished Products Made From Fabrics And Similar Materials SIC 24 - Lumber And Wood Products, Except Furniture SIC 25 - Furniture And Fixtures SIC 26 - Paper And Allied Products SIC 27 - Printing, Publishing, And Allied Industries SIC 28 - Chemicals And Allied Products SIC 29 - Petroleum Refining And Related Industries SIC 30 - Rubber And Miscellaneous Plastics Products SIC 31 - Leather And Leather Products SIC 32 - Stone, Clay, Glass, And Concrete Products SIC 33 - Primary Metal Industries SIC 34 - Fabricated Metal Products, Except Machinery And Transportation Equipment SIC 35 - Industrial And Commercial Machinery And Computer Equipment SIC 36 - Electronic And Other Electrical Equipment And Components, Except Computer Equipment SIC 37 - Transportation Equipment SIC 38 - Measuring, Analyzing, And Controlling Instruments Photographic, Medical And Optical Good SIC 39 - Miscellaneous Manufacturing Industries SIC 40 - Railroad Transportation SIC 41 - Local And Suburban Transit And Interurban Highway Passenger Transportation SIC 42 - Motor Freight Transportation And Warehousing SIC 44 - Water Transportation SIC 45 - Transportation By Air SIC 46 - Pipelines, Except Natural Gas SIC 47 - Transportation Services SIC 48 - Communications SIC 49 - Electric, Gas, And Sanitary Services SIC 50 - Wholesale Trade-durable Goods SIC 51 - Wholesale Trade-non-durable Goods SIC 52 - Building Materials, Hardware, Garden Supply, And Mobile Home Dealers SIC 53 - General Merchandise Stores SIC 54 - Food Stores SIC 55 - Automotive Dealers And Gasoline Service Stations SIC 56 - Apparel And Accessory Stores SIC 57 - Home Furniture, Furnishings, And Equipment Stores SIC 58 - Eating And Drinking Places SIC 59 - Miscellaneous Retail SIC 60 - Depository Institutions SIC 61 - Non-depository Credit Institutions SIC 62 - Security And Commodity Brokers, Dealers, Exchanges, And Services SIC 63 - Insurance Carriers SIC 64 - Insurance Agents, Brokers, And Service SIC 65 - Real Estate SIC 67 - Holding And Other Investment Offices SIC 70 - Hotels, Rooming Houses, Camps, And Other Lodging Places SIC 72 - Personal Services SIC 73 - Business Services SIC 75 - Automotive Repair, Services, And Parking SIC 76 - Miscellaneous Repair Services SIC 78 - Motion Pictures SIC 79 - Amusement And Recreation Services SIC 80 - Health Services SIC 81 - Legal Services SIC 82 - Educational Services SIC 83 - Social Services SIC 84 - Museums, Art Galleries, And Botanical And Zoological Gardens SIC 86 - Membership Organizations or Unions And Similar Labor Organizations SIC 87 - Engineering, Accounting, Research, Management, And Related Services SIC 89 - Services, Not Elsewhere Classified SIC 96 - Administration Of Economic Programs
- SIC 731 - Advertising
  SIC 731 - Advertising SIC 732 - Consumer Credit Reporting Agencies, Mercantile Reporting Agencies SIC 733 - Mailing, Reproduction, Commercial Art and Photography, and Stenographic SIC 734 - Services To Dwellings And Other Buildings SIC 735 - Miscellaneous Equipment Rental And Leasing SIC 736 - Personnel Supply Services SIC 737 - Computer Programming Services SIC 738 - Miscellaneous Business Services
  - SIC 7312 - Outdoor Advertising Services
    SIC 7311 - Advertising Agencies SIC 7312 - Outdoor Advertising Services SIC 7313 - Radio, Television, And Publishers' Advertising Representatives SIC 7319 - Advertising, Not Elsewhere Classified

Establishments primarily engaged in the preparation of poster displays and painted and electric spectacular displays on billboards, panels, bulletins, and frames, principally outdoors. Such establishments may construct, repair, and maintain display boards and may post advertisements. Special trade contractors primarily engaged in erecting display boards are classified in Construction, Major Group 17. Establishments primarily engaged in manufacturing electrical, mechanical, or plate signs and advertising displays are classified in Manufacturing, Industry 3993.

Industry trends:

The Outdoor Advertising Services industry (NAICS 7312) is experiencing several qualitative trends influenced by technological advancements and changing consumer behavior. One notable trend is the increasing integration of digital out-of-home (DOOH) advertising. This form of advertising leverages digital billboards and screens, allowing for more dynamic and targeted content, which can be adjusted in real time based on factors like the time of day, weather conditions, or audience demographics.

Another trend is the growing importance of data analytics in outdoor advertising. Companies are investing in sophisticated tools to measure the effectiveness of their campaigns, providing clients with tangible metrics and insights. This data-driven approach enhances the ability to deliver personalized and impactful advertising experiences.

Sustainability is also a significant trend in the industry. There is a heightened focus on using eco-friendly materials and energy-efficient lighting systems for billboards. Additionally, regulatory pressures and consumer demand are pushing companies to adopt greener practices.

Looking ahead, the forecast for the outdoor advertising services industry includes continued growth in digital formats. The proliferation of smart cities and advancements in Internet of Things (IoT) technology are expected to facilitate more innovative and interactive advertising solutions. Furthermore, as 5G technology becomes more widespread, it will enable faster and more reliable delivery of digital content, further enhancing the appeal of DOOH advertising.

This industry is comprised of:

Billboard advertising

Outdoor advertising service

Poster advertising service, outdoor

Explore related industries:

SIC 1731 - Electrical Work SIC 2771 - Greeting Cards SIC 3993 - Signs And Advertising Specialties

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