Major Group SIC 7313 - Radio, Television, And Publishers' Ad...

SIC 7313 - Radio, Television, And Publishers' Advertising Representatives

SIC 73 - Business Services
SIC 01 - Agricultural Production Crops SIC 02 - Agricultural Production Livestock And Animal Specialties SIC 07 - Agricultural Services SIC 08 - Forestry SIC 09 - Fishing, Hunting, And Trapping SIC 10 - Metal Mining SIC 12 - Coal Mining SIC 13 - Oil And Gas Extraction SIC 14 - Mining And Quarrying Of Nonmetallic Minerals, Except Fuels SIC 15 - Building Construction General Contractors And Operative Builders SIC 16 - Heavy Construction Other Than Building Construction Contractors SIC 17 - Construction Special Trade Contractors SIC 20 - Food And Kindred Products SIC 21 - Tobacco Products SIC 22 - Textile Mill Products SIC 23 - Apparel And Other Finished Products Made From Fabrics And Similar Materials SIC 24 - Lumber And Wood Products, Except Furniture SIC 25 - Furniture And Fixtures SIC 26 - Paper And Allied Products SIC 27 - Printing, Publishing, And Allied Industries SIC 28 - Chemicals And Allied Products SIC 29 - Petroleum Refining And Related Industries SIC 30 - Rubber And Miscellaneous Plastics Products SIC 31 - Leather And Leather Products SIC 32 - Stone, Clay, Glass, And Concrete Products SIC 33 - Primary Metal Industries SIC 34 - Fabricated Metal Products, Except Machinery And Transportation Equipment SIC 35 - Industrial And Commercial Machinery And Computer Equipment SIC 36 - Electronic And Other Electrical Equipment And Components, Except Computer Equipment SIC 37 - Transportation Equipment SIC 38 - Measuring, Analyzing, And Controlling Instruments Photographic, Medical And Optical Good SIC 39 - Miscellaneous Manufacturing Industries SIC 40 - Railroad Transportation SIC 41 - Local And Suburban Transit And Interurban Highway Passenger Transportation SIC 42 - Motor Freight Transportation And Warehousing SIC 44 - Water Transportation SIC 45 - Transportation By Air SIC 46 - Pipelines, Except Natural Gas SIC 47 - Transportation Services SIC 48 - Communications SIC 49 - Electric, Gas, And Sanitary Services SIC 50 - Wholesale Trade-durable Goods SIC 51 - Wholesale Trade-non-durable Goods SIC 52 - Building Materials, Hardware, Garden Supply, And Mobile Home Dealers SIC 53 - General Merchandise Stores SIC 54 - Food Stores SIC 55 - Automotive Dealers And Gasoline Service Stations SIC 56 - Apparel And Accessory Stores SIC 57 - Home Furniture, Furnishings, And Equipment Stores SIC 58 - Eating And Drinking Places SIC 59 - Miscellaneous Retail SIC 60 - Depository Institutions SIC 61 - Non-depository Credit Institutions SIC 62 - Security And Commodity Brokers, Dealers, Exchanges, And Services SIC 63 - Insurance Carriers SIC 64 - Insurance Agents, Brokers, And Service SIC 65 - Real Estate SIC 67 - Holding And Other Investment Offices SIC 70 - Hotels, Rooming Houses, Camps, And Other Lodging Places SIC 72 - Personal Services SIC 73 - Business Services SIC 75 - Automotive Repair, Services, And Parking SIC 76 - Miscellaneous Repair Services SIC 78 - Motion Pictures SIC 79 - Amusement And Recreation Services SIC 80 - Health Services SIC 81 - Legal Services SIC 82 - Educational Services SIC 83 - Social Services SIC 84 - Museums, Art Galleries, And Botanical And Zoological Gardens SIC 86 - Membership Organizations or Unions And Similar Labor Organizations SIC 87 - Engineering, Accounting, Research, Management, And Related Services SIC 89 - Services, Not Elsewhere Classified SIC 96 - Administration Of Economic Programs
- SIC 731 - Advertising
  SIC 731 - Advertising SIC 732 - Consumer Credit Reporting Agencies, Mercantile Reporting Agencies SIC 733 - Mailing, Reproduction, Commercial Art and Photography, and Stenographic SIC 734 - Services To Dwellings And Other Buildings SIC 735 - Miscellaneous Equipment Rental And Leasing SIC 736 - Personnel Supply Services SIC 737 - Computer Programming Services SIC 738 - Miscellaneous Business Services
  - SIC 7313 - Radio, Television, And Publishers' Advertising Representatives
    SIC 7311 - Advertising Agencies SIC 7312 - Outdoor Advertising Services SIC 7313 - Radio, Television, And Publishers' Advertising Representatives SIC 7319 - Advertising, Not Elsewhere Classified

Establishments primarily engaged in soliciting advertising on a contract or fee basis for newspapers, magazines, and other publications, or for radio and television stations. Separate offices of newspapers, magazines, and radio and television stations engaged in soliciting advertising are classified as auxiliaries.

Industry trends:

The Radio, Television, and Publishers' Advertising Representatives industry (NAICS 7313) is currently experiencing significant transformations driven by digitalization and evolving consumer preferences. A key qualitative trend is the shift towards programmatic advertising, which leverages algorithms and data analytics to automate the buying and placement of ads, thereby increasing efficiency and targeting precision. This trend is expected to intensify as advertisers seek to optimize their media spending and engagement metrics.

Another notable trend is the growing importance of cross-platform campaigns. Media consumption is increasingly fragmented across various devices and channels, prompting advertisers to adopt integrated strategies that ensure consistent messaging and brand presence. This trend is complemented by the rise of personalized advertising, where data-driven insights allow for tailored content that resonates more deeply with specific audience segments.

In terms of forecasts, the near future will likely see an acceleration in the adoption of advanced advertising technologies such as artificial intelligence and machine learning. These technologies will enable more sophisticated audience analysis and ad placements, leading to higher ROI for advertisers. Additionally, as privacy regulations become stricter, there will be a greater emphasis on transparency and ethical data practices, reshaping how consumer data is collected, stored, and utilized.

Overall, the industry is poised for continued evolution with a strong focus on digital innovation, integrated marketing efforts, and ethical practices, adapting to the ever-changing media landscape and consumer behavior patterns.

This industry is comprised of:

Newspaper advertising representatives, not auxiliary to publishing

Radio representatives, advertising: not auxiliary to radio broadcasting

Television and radio time, sale of: not auxiliary to television or radio

Explore related industries:

SIC 2711 - Newspapers: Publishing, Or Publishing And Printing SIC 4832 - Radio Broadcasting Stations SIC 8743 - Public Relations Services

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