SIC 7319 - Advertising, Not Elsewhere Classified
Establishments primarily engaged in furnishing advertising services, not elsewhere classified, such as aerial advertising, circular and handbill distribution, distribution or delivery of advertising material or samples, and transit advertising. Establishments primarily engaged in direct mail advertising are classified in Industry 7331; those which write advertising copy, but do not place the advertising with media, are classified in Industry 8999; and those which provide services in commercial art, graphics, or other creative advertising services, but do not place the advertising with media, are classified in Industry Group 733.
Industry trends:
The advertising industry under NAICS 7319 has seen substantial qualitative trends recently. One prominent development is the increasing reliance on data-driven strategies. Companies are leveraging big data to create personalized and targeted advertising campaigns. This trend is expected to intensify as advancements in AI and machine learning allow for even more precise consumer insights.
Another notable trend is the growing importance of social media influencers. Brands are increasingly collaborating with influencers who have dedicated followings to promote their products in a more authentic manner. This shift is driven by consumers' decreasing trust in traditional advertising methods and their preference for content that feels more genuine.
Additionally, sustainability and social responsibility are becoming critical factors in advertising. Consumers are seeking brands that demonstrate a commitment to ethical practices, and advertisers are responding by incorporating these values into their campaigns. This trend is forecasted to continue as younger, more socially conscious generations gain purchasing power.
In the near future, virtual and augmented reality are poised to revolutionize advertising. These technologies offer immersive experiences that can engage consumers in previously unimaginable ways. As AR and VR become more accessible, their adoption in advertising is expected to grow significantly.
This industry is comprised of:
Aerial advertising
Bus card advertising
Circular distributing service
Coupon distribution
Display advertising service, except outdoor
Handbill distribution service
Media buying service
Poster advertising service, except outdoor
Samples, distribution of
Shopping news advertising and distributing service
Sky writing
Taxicab card advertising
Transit advertising
This report includes the ability to segment your Industry by:
- Region
- Employees
- Net Sales
- Company Age
- Total Assets
- Ownership Type
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