Major Group SIC 7311 - Advertising Agencies

SIC 7311 - Advertising Agencies

SIC 73 - Business Services
SIC 01 - Agricultural Production Crops SIC 02 - Agricultural Production Livestock And Animal Specialties SIC 07 - Agricultural Services SIC 08 - Forestry SIC 09 - Fishing, Hunting, And Trapping SIC 10 - Metal Mining SIC 12 - Coal Mining SIC 13 - Oil And Gas Extraction SIC 14 - Mining And Quarrying Of Nonmetallic Minerals, Except Fuels SIC 15 - Building Construction General Contractors And Operative Builders SIC 16 - Heavy Construction Other Than Building Construction Contractors SIC 17 - Construction Special Trade Contractors SIC 20 - Food And Kindred Products SIC 21 - Tobacco Products SIC 22 - Textile Mill Products SIC 23 - Apparel And Other Finished Products Made From Fabrics And Similar Materials SIC 24 - Lumber And Wood Products, Except Furniture SIC 25 - Furniture And Fixtures SIC 26 - Paper And Allied Products SIC 27 - Printing, Publishing, And Allied Industries SIC 28 - Chemicals And Allied Products SIC 29 - Petroleum Refining And Related Industries SIC 30 - Rubber And Miscellaneous Plastics Products SIC 31 - Leather And Leather Products SIC 32 - Stone, Clay, Glass, And Concrete Products SIC 33 - Primary Metal Industries SIC 34 - Fabricated Metal Products, Except Machinery And Transportation Equipment SIC 35 - Industrial And Commercial Machinery And Computer Equipment SIC 36 - Electronic And Other Electrical Equipment And Components, Except Computer Equipment SIC 37 - Transportation Equipment SIC 38 - Measuring, Analyzing, And Controlling Instruments Photographic, Medical And Optical Good SIC 39 - Miscellaneous Manufacturing Industries SIC 40 - Railroad Transportation SIC 41 - Local And Suburban Transit And Interurban Highway Passenger Transportation SIC 42 - Motor Freight Transportation And Warehousing SIC 44 - Water Transportation SIC 45 - Transportation By Air SIC 46 - Pipelines, Except Natural Gas SIC 47 - Transportation Services SIC 48 - Communications SIC 49 - Electric, Gas, And Sanitary Services SIC 50 - Wholesale Trade-durable Goods SIC 51 - Wholesale Trade-non-durable Goods SIC 52 - Building Materials, Hardware, Garden Supply, And Mobile Home Dealers SIC 53 - General Merchandise Stores SIC 54 - Food Stores SIC 55 - Automotive Dealers And Gasoline Service Stations SIC 56 - Apparel And Accessory Stores SIC 57 - Home Furniture, Furnishings, And Equipment Stores SIC 58 - Eating And Drinking Places SIC 59 - Miscellaneous Retail SIC 60 - Depository Institutions SIC 61 - Non-depository Credit Institutions SIC 62 - Security And Commodity Brokers, Dealers, Exchanges, And Services SIC 63 - Insurance Carriers SIC 64 - Insurance Agents, Brokers, And Service SIC 65 - Real Estate SIC 67 - Holding And Other Investment Offices SIC 70 - Hotels, Rooming Houses, Camps, And Other Lodging Places SIC 72 - Personal Services SIC 73 - Business Services SIC 75 - Automotive Repair, Services, And Parking SIC 76 - Miscellaneous Repair Services SIC 78 - Motion Pictures SIC 79 - Amusement And Recreation Services SIC 80 - Health Services SIC 81 - Legal Services SIC 82 - Educational Services SIC 83 - Social Services SIC 84 - Museums, Art Galleries, And Botanical And Zoological Gardens SIC 86 - Membership Organizations or Unions And Similar Labor Organizations SIC 87 - Engineering, Accounting, Research, Management, And Related Services SIC 89 - Services, Not Elsewhere Classified SIC 96 - Administration Of Economic Programs
- SIC 731 - Advertising
  SIC 731 - Advertising SIC 732 - Consumer Credit Reporting Agencies, Mercantile Reporting Agencies SIC 733 - Mailing, Reproduction, Commercial Art and Photography, and Stenographic SIC 734 - Services To Dwellings And Other Buildings SIC 735 - Miscellaneous Equipment Rental And Leasing SIC 736 - Personnel Supply Services SIC 737 - Computer Programming Services SIC 738 - Miscellaneous Business Services
  - SIC 7311 - Advertising Agencies
    SIC 7311 - Advertising Agencies SIC 7312 - Outdoor Advertising Services SIC 7313 - Radio, Television, And Publishers' Advertising Representatives SIC 7319 - Advertising, Not Elsewhere Classified

Establishments primarily engaged in preparing advertising (writing copy, artwork, graphics, and other creative work) and placing such advertising in periodicals, newspapers, radio and television, or other advertising media for clients on a contract or fee basis. Establishments which place advertising with media, but which perform no creative services (media buying service), are classified in Industry 7319; those which write advertising copy, but do not place the advertising with media, are classified in Industry 8999; and those which provide services in commercial art and graphics, or other creative advertising services, but do not place the advertising with media, are classified in Industry Group 733.

Industry trends:

The advertising agency industry, classified under NAICS 7311, has been experiencing significant qualitative trends driven by technological advancements and evolving consumer behaviors. One prominent trend is the increasing shift towards digital advertising. Traditional media is being overshadowed by digital platforms, with social media, influencer marketing, and programmatic advertising taking center stage. Agencies are investing heavily in data analytics and artificial intelligence to enhance targeting precision and measure campaign effectiveness more accurately.

Another qualitative trend is the growing emphasis on authentic and purpose-driven advertising. Consumers, particularly younger demographics, seek brands that align with their values and demonstrate social responsibility. Agencies are thus focusing on creating content that resonates emotionally and ethically with target audiences.

Looking ahead, the integration of immersive technologies such as augmented reality (AR) and virtual reality (VR) is forecasted to revolutionize the advertising landscape, offering more engaging and interactive experiences. Moreover, the continued rise of video content, especially on mobile platforms, is anticipated to further influence advertising strategies. Agencies that adapt to these trends and leverage new technologies will likely maintain a competitive edge in the near future.

This industry is comprised of:

Advertising agencies

Advertising consultants (agencies)

Explore related industries:

SIC 3993 - Signs And Advertising Specialties SIC 4899 - Communications Services, Not Elsewhere Classified SIC 8743 - Public Relations Services

Buy the detailed report

This report includes the ability to segment your Industry by:

Region
Employees
Net Sales

Company Age
Total Assets
Ownership Type

Download sample reports

With iCFO You Get

What Is iCFO?

A review and comparison of financial performance of privately-help companies in specified SIC/NAICS industry segment, using industry standard benchmarks.

Sound Business Analysis

Answers come easily with iCFO. Review ROI, sales per employee, profit margins of the top 10%, top 25% and more, to identify areas of concern and opportunity. Examine what if scenarios and P&L impact of reducing costs or adding revenue.

Your Business’ Health In Minutes

It takes only five minutes to enter your data and produce a concise profile of your company’s fiscal state, including critical business ratios focusing on liquidity, profitability, asset efficiency, and growth.